Ammo Smith Street Store, 2010
 

ammo, Smith Street Store, Fitzroy

   
 


ammo the label!

Amy McLellan is the designer of the inventive women's wear label ammo. Designs are original, inspiring and fashion forward. The label is well established with ammo boutiques in Melbourne and online and stockists all around Australia.

Amy's background is in graphic design. Her garments reflect an innate sense of geometry. Asymmetrical lines, pleats and folds come together to create truly unique structured garments that often cover and compliment the body. The designs are multifunctional, interactive and dynamic. The Night Jacket, the Ocean vest and the Fold skirt are all examples of this witty construction and clever pattern making.

ammo explores the strength in modern femininity without following trends. Many designs are open to individual interpretation. The wearer is contemporary and sophisticated with an eye for style. The size range is 8 to a generous 16.

Quality fabrics range from silk chiffons through to silk wools. Polyester is irregular heat pleated to form the fabric of several popular designs and each season a new textile print is created to denote the range. All garments are made in Australia and Amy also designs textured jersey knit fabrics for each collection.

All of the ammo designs are made in Australia. It's contemporary quality clothing for the true individual.

 

 
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